ITSM Insight | ITSM and ITAM for Jira: An Essential Partnership

ITSM and ITAM for Jira An Essential Partnership

Ever heard the saying, “You can’t manage what you can’t measure”? In the dynamic world of IT, this adage is the cornerstone of success. IT Service Management (ITSM) has become the beating heart of forward-thinking organizations, pivotal for orchestrating complex services that deliver value and drive business growth. But as ITSM garners acclaim for transforming the IT landscape, there’s another hero working silently in the shadows: IT Asset Management (ITAM). It’s the unsung partner that ITSM relies on, the yin to its yang, ensuring that the entire operation is measurable, manageable, and continuously aligned with the business’s evolving needs.

In this blog, we’ll unfold the narrative of ITSM and ITAM, highlighting their significance and their powerful synergy. You’ll discover how these frameworks are not just famous in the IT world but are essential cogs in the machinery of modern business operations. And right at the intersection of ITSM and ITAM for Jira, we introduce AssetIT—a tool that seamlessly integrates the intricacies of Jira asset management into the fabric of service management within your Jira environment.

Understanding ITSM

Basically, ITSM is the art of making a business run. It’s about managing the end-to-end delivery of IT services to customers, encompassing a broad spectrum of activities from designing to creating, supporting, and managing the lifecycle of IT services. ITSM is not just about technology; it’s about delivering services that add value to customers and align with business goals.

Definition of ITSM

Information Technology Service Management (ITSM) is a strategic approach to designing, delivering, managing, improving the way we use information technology (IT) within an organization. This ensures that the right people, processes, and technology are in place so that the organization can meet its business goals. ITSM encompasses a range of processes and functions, from incident management to problem-solving, change management, and beyond. These processes are often encapsulated within a framework like ITIL®, which is considered a gold standard for ITSM practices.

ITSM components

ITIL Practice

ITIL, which stands for Information Technology Infrastructure Library, is a set of practices for ITSM. This set focuses on aligning IT services with the needs of businesses. It’s a framework for organizations to manage risks and strengthen customer relations. ITIL helps establish cost-effective practices and build a stable IT environment that allows for growth, scale, and change.

Within ITIL, there is a crucial process known as Service Asset and Configuration Management (SACM). SACM is where ITAM’s significance comes into play. ITAM is intrinsic to SACM because it ensures that IT assets are carefully tracked, managed, and utilized, providing immense value throughout their lifecycle. It’s the discipline that looks after the meat and bones of the IT infrastructure: the assets.

In short, while ITSM is considered a method for delivering IT to a business, ITIL is a well-known set of practices that show you how to set up ITSM in that business. ITAM, in the meantime, deals with the lifecycle management of IT assets as a significant component within ITIL. Together, these elements work in concert to ensure that an organization’s IT infrastructure is robust, cost-effective, and aligned with its business objectives.

What is ITAM for Jira?

In the intricate dance of IT Service Management (ITSM), IT Asset Management (ITAM) is the partner that leads with precision and insight. ITAM involves meticulously tracking and managing the lifecycle of IT assets—both hardware and software—from acquisition to disposal. This discipline is vital to ITSM as it ensures the availability, operational integrity, and efficient deployment of the IT assets that underpin every IT service.

When ITAM aligns within the ITSM framework, particularly in Jira, it empowers IT teams to make decisions that are not just good for the assets, but also ideal for the services those assets support. Frankly speaking, ITAM for Jira is what makes the IT ecosystem robust, reliable, and responsive to the dynamic needs of businesses.

ITAM life cycle

ITAM is not just a component of ITSM; it’s a significant player. It provides the foundation for an effective ITSM strategy. ITAM ensures that the assets required to deliver services are in the right place, at the right time, and performing optimally. ITAM for Jira contributes to each phase of the ITSM service lifecycle:

  • Service Strategy: ITAM informs the strategic planning of services by providing insights into current asset utilization and capacities.
  • Service Design: ITAM for Jira guarantees the design phase is informed by accurate asset information. Eventually, a well-built service is available on a solid foundation of what is actually available.
  • Service Transition: ITAM helps manage the assets involved in rolling out new or changed services.
  • Service Operation: ITAM for Jira keeps a pulse on the operational health of assets, directly affecting service quality and uptime.
  • Continual Service Improvement: ITAM data can help identify underperforming assets or those due for an upgrade, feeding into the continual improvement of services.

Learn more about 5 key stages of ITAM life cycle at 5 Key Stages of The Atlassian Asset Management Process.

AssetIT: Bridging the Gap Between ITAM for Jira and ITSM

Understanding the synergy between ITSM and ITAM is one thing, but harnessing it effectively is another. This is where AssetIT comes into play. AssetIT is a Jira asset management plugin designed to bring ITAM for Jira capabilities into the service management fold.

Incorporating AssetIT into your ITSM framework within Jira enhances asset management practices significantly. AssetIT addresses the core challenges of IT asset management for Jira in the fast-paced IT industry. This can be proved by offering a solution that integrates directly with Jira​​. Here are some ways AssetIT can transform your ITAM processes:

With AssetIT, you can:

  • Improved Visibility: It acts as a central hub for all software and hardware assets. This Jira asset management tool makes sure that inventories are up-to-date. In the meantime, the data will record accurately to reflect what is in use​​.

Asset grouping

  • License Compliance: AssetIT tracks software licenses, aiding in compliance and reducing the risk of incurring fines from license violations​​.
  • Optimized Asset Use: By preventing both underuse and overuse of assets, AssetIT contributes to cost savings.
  • Enhanced Security: It assists in identifying and addressing security vulnerabilities, keeping software and hardware secure and up-to-date​​.
  • Efficient Asset Retirement: AssetIT streamlines the retirement process for assets, simplifying the end-of-life procedures​​.


The integration of ITAM into ITSM is not merely beneficial but essential. It is the fabric that ensures the ITSM strategy is grounded in the reality of the organization’s IT assets. In this ITSM insight series, we will learn more about the critical role of ITAM in the Jira/ITSM framework.

With the participation of AssetIT, organizations can expect more cohesive, efficient, and effective management of IT services and assets. AssetIT reinforces the ITSM foundation laid out by frameworks such as those from Atlassian. This Jira asset management tool enhances capabilities for managing assets throughout their lifecycle. Therefore, it ensures accurate accounting, valuation, and management, which leads to better IT service delivery and satisfaction.

Stay tuned for our next blog in this series, where we’ll delve into the Asset Lifecycle Management in ITSM and how AssetIT plays a pivotal role in this area.

If you have any inquiries, please visit the Support Desk for prompt assistance.

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